This Tip of the Week was provided by Kevin Ekmark at TrustWorkz
There are a variety of marketing techniques to choose from, but the Internet has clearly become one of the most economical and successful ways of connecting with your audience. Just in case you’re a numbers person, it should be about 60% less expensive than most traditional advertising and marketing techniques to reach your target audience and convert them into paying customers using the Internet.
If you go the traditional marketing route (which you should do to some extent), there are a few basic ways for you to reach your target audience that everyone has done for decades. You send out a few mailers, advertise in a local magazine, or rent space on a billboard. Eventually, you find out what works and what doesn’t. As the Internet continues to evolve, finding what works and what doesn’t can be a bit of a headache if you’re not constantly paying attention.
Many entertainment centers jumped onto email marketing back when the open rate was around 80%. These days, you’re lucky if 20% of your email subscribers open an eblast. This is just one example of how quickly a marketing channel can change. However, the early adopters and risk takers took advantage of an amazing opportunity, and they won big!
Here are three marketing tactics that are perfect for the opportunity seekers!
Wait… Before you dismiss this suggestion, understand that the majority of businesses are not using Facebook advertising correctly or to their advantage. If you’re just clicking “Boost” after you make a post, you’re using about .01% of Facebook’s advertising platform and probably wasting money too. Tap into the advertising dashboard to promote videos, “dark posts”, promote events, advertise special offers, and promote blog posts. If you’re adding value, your customers will continue to engage with your brand more and more.
Be careful. Creating a Pinterest account for your business takes thoughtful planning and strategy. Your boards can become a destination for the super parents looking for pin-spiration in your area. Advertising pins opened up to the public in May, and no one has paid attention to it. Seriously. This is a land of opportunity. Just like Facebook advertising, Pinterest is extremely affordable.
Instagram and Instagram Ads:
Sadly, many FEC’s currently using Instagram are ruining it just like they did their Facebook page. If you’re only posting your weekly flyer on Instagram, you’re missing the opportunity and the audience using the network. Once you build an actual strategy and voice for Instagram, look into advertising. As of now, Instagram has not opened up to everyone. The advertising network is slowly opening up to some TrustWorkz customers, but most are still waiting patiently. When the network opens up for your FEC, hold off on pushing a sales approach and focus on content that edifies, entertains, or educates. Stay true to your brand and your voice.
As the Internet continues to evolve, opportunities will come and go. The savvy family entertainment centers will be on the look out for the next marketing opportunity. They will be ready and willing to try something new and occasionally making the wrong bet. The biggest winners are the ones that are willing to break tradition and not always do things the way that they have always been done.