A couple weeks ago, I published a blog post about the lesson I learned from emojis and why I changed my mind about them. So today, I want to talk about how to actually use emojis in marketing messages. This is not an exhaustive list of rules and tactics, but it’s a good guide to get you going in the right direction.
On social media, people want to interact and engage. Nobody wants to follow you if your posts are robotic and boring. You should always find ways to be entertaining, or funny, or thoughtful. Really, you want every post to add value in some way. On top of that, emojis are a great way to add some flavor to your messages and humanize your brand. Emojis elicit emotional responses, so if you strategically add emojis to your posts, your engagement will improve.