With the invention of the internet we have seen nearly all business types move to provide their customers the ability to purchase their products or services online. With such a proliferation of online transactions most customers have come to know and expect the ability to transact with companies online. This would seem to imply that if you did not allow customers the opportunity to book their events online that they would consider that a lack of customer service.
Most centers are reluctant to start allowing customers to book their own parties online for fear that they will lose that personal touch. Having owned and operated an FEC that has been open for more than 10 years I can say that personal touch is critical to our centers success. We used to have at least 5 personal interactions with a client before they even stepped inside our center. When we went to move to allow online booking of parties we were concerned about keeping up the level of customer service our center has come to be known by. We set out to make sure our service, whether through online booking or in person, stayed at the level we wanted. What actually happened when we launched our online booking was an increase in customer satisfaction.